Tool details
1-on-1 Interview
A 1-to-1 face-to-face conversation with a participant or user.
Tool category:
Tool thumbnail
When to use
When there is a need for detailed information from users or other relevant actors with full focus on one person.
Why you should
Facilitates early discovery by being able to quickly dig deep into the service with one person. Best for personal information.
What you get
Notes and recordings of the interview.
Steps to take
Specify the goal of the interview and select questions and subjects around the topic carefully.
Define if there is a need for a structured interview or semi-structured interview. Structured interviews have a clear guide that needs to be followed, semi-structured interviews allow for flexibility within the interview.
Conduct a pre-interview during the recruitment phase, to refine the guide.
Talk, watch, listen and observe as you conduct the interview.
Document the interview by recording audio/video (if possible) and take notes.
Analyze and compare the information gathered from the interview(s).
Further reading
This tool works well in combination with several other tools and methods. For structured interviews, the interviewer should be consistent.
Hot tip
Each person is only representing their perspective, so use this as input for your conclusions and not necessarily the truth.