Tool details

Blue Ocean Strategy

Exploring opportunities to create oceans of uncontested market place to make your existing competitors more irrelevant.

Tool category:

Ideation
Generate

Tool thumbnail

When to use

Before you enter the market.

Why you should

Focus on differentiation and make competitors more irrelevant to your business.

What you get

Create a market with little competition.

Steps to take

1

Draw the matrix or download the template in the link below.

2

Define granted industry factors that should be eliminated?

3

Define factors that should be reduced below the industry’s standard?

4

Define factors that should be raised above the industry’s standard?

5

Define new factors that should be created.

Further reading

This tool has multiple names; such as Blue Ocean Framework, Four Actions Framework, Etc...