Tool details

Collage

Sticking images , words, personal experiences, feelings and associations around a theme or specific topic.

Tool category:

Ideation
Generate

Tool thumbnail

When to use

Collages are generally focused on uncovering emotional/experience aspects of design.

Why you should

This method can uncover connections, visual stories and help you understand peoples' values and thought processes.

What you get

A collection of collages, that give insights on perception and emotional journeys.

Steps to take

1

Prepare the session, take care of magazines or other sources for images, scissors, markers, etc. Write down instructions for participants: what are they collaging and why?

2

Moderate the session, clearly communicating its purpose to participants. Create groups and start collaging.

3

Make sure explanations of why images and combinations are chosen are carefully documented. What is the story each collage is telling?

4

Collect and analyse the stories.

5

Create a summary with the most important findings. Include photos of the collages.

Further reading

Have a selection of images that can be interpreted in different ways, among the materials.