Tool details

Desktop Research

Finding out what relevant information is out there and what other people have done.

Tool category:

Insight
Market

Tool thumbnail

When to use

Early in the process.

Why you should

Reviewing previous research findings to get a broad understanding.

What you get

Insights, learnings and an overview of what is already done from before.

Steps to take

1

Log on to your computer and start googling, Yahooing, Binging, duckduckgoing, etc.

Further reading

Maybe someone has done research similar to yours before? They might not have done exactly the same as you're going to do, but it can give you useful insights and learn you something new.

If you know what has been done before, you know when you find something new.

You use your time doing insight better; you don't do what someone else already had done.