Tool details
Empathy Map
A tool to help a design team to empathise with the people they are designing for, after creating personas.
Tool category:
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When to use
After doing personas when more insights are needed.
Why you should
Personas usually summarise lifestyle but not necessarily the (sensory) experience of the users.
What you get
Insight in the needs and desires of the persona.
Steps to take
Gather your team and draw a circle to represent your target persona. Brief the team on the persona.
Divide the circle into sections, representing that persona’s sensory experience. Explain to the team what each of the circles mean.
Ask your team to describe their experience from the persona’s point of view. Moderate the discussion and collect all relevant information on the map.
Further reading
You can make an empathy map for a group of people or for a persona.Try to understand the persona’s point of view as much as possible.
References & Links
