Tool details
Four Corner Model
A template helping you to understand what your competitors' strengths and weaknesses are.
Tool category:
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When to use
Before you bring your product to the market.
Why you should
Find out what your competitors’ strengths and weaknesses are.
What you get
See where you could position yourself in the market.
Steps to take
Draw the canvas or download template from link below.
Define the drivers of the competitors: Financial goals, corporate culture, structure, leadership background, external constraints, philosophy, etc.
Define the management assumptions: What do they think are their strengths, weaknesses and values – think of competitor goals.
Add their current strategy: How do they create value, where do they invest, which partners & networks do they have?
Define there capabilities: What are their marketing skills, service channels, patents/rights, financial strengths, leadership qualities, workforce etc.?
Further reading
You researched the competitors in your market or those with a similar product
References & Links
