Tool details

Lean Canvas

A1-page business plan template that helps you deconstruct your idea into its key assumptions.

Tool category:

Ideation
Pitch

Tool thumbnail

When to use

Every phase of development.

Why you should

To develop and improve concepts.

What you get

Sharp proposal when presenting to others.

Steps to take

1

Who are your potential customers?

2

List 1-3 most important, current problems they have. Are there any existing alternatives?

3

Define your unique selling point.

4

Describe the solution/service.

5

What channels do you use to approach your customers?

6

List the revenues and income sources.

7

List the costs.

8

What are the key metrics for success?

9

Competitive advantages.

Further reading

The questions listed in the Steps are common questions when filling out a lean canvas. However, they might not be relevant for all use cases, so feel free to adjust them if needed.