Tool details
Magic Triangle
Define value, revenue model and customers, to create a proposition.
Tool category:
Tool thumbnail
When to use
Early stage.
Why you should
Define to whom and how.
What you get
Understand the value you are creating and how your revenue model might look.
Steps to take
Download the Magic Triangle matrix from link below, or draw it on a paper, whiteboard, etc...
Define the 'What?' and the Value Proposition. What do you offer to the customers? What are the key features and added values?
Define your customers. Who are you targeting - age, characteristics, location, etc. Is your user also the buyer?
Define the 'How?' and the Value chain. How is the value proposition created and what are the steps to obtain it?
Define the 'Why'? and your Revenue model. How is the revenue generated and how are you going to sell it?
References & Links
