Tool details
Pre-Sales
Learn if your customers are willing to pay for your solution.
Tool category:
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When to use
When you want to test market interest and willingness to pay
Why you should
To get actual
What you get
A list of people who wants to pay for your solution. An indicator of the market and willingness to pay.
Steps to take
Choose the best option for your solution and market.
Pledges, letters of intent, and signatures under non-legally binding documents are a powerful technique to test potential customers’ willingness to buy even if they are not a binding pre-sales.
Kickstarter is one of the most popular platforms for pre-selling. You can advertise a project on the platform and people can pledge money to make it happen if they like it. Projects only receive the money if they reach their funding goals.
Collecting credit card information on your own platform, but charging them later is more complicated than using an off-theshelf platform, but perfectly possible. The advantage is that you retain the full control over the legal and commercial aspects.