Tool details
Stakeholder Matrix
Categorise the stakeholders of your project in order to determine what focus you should give to whom.
Tool category:
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When to use
Early stage and during the cooperation.
Why you should
Not every stakeholder needs/wants the same information. This matrix helps to manage the relation.
What you get
Know how much time you need to invest in keeping your stakeholders satisfied.
Steps to take
List all your stakeholders: People who affect your business, who are interested and useful – both people and organisations.
Identify their power and their interest.
Draw a matrix with the two parameters ‘power’ and ‘interest’.
Map the stakeholders on the matrix depending on their characteristics.
Divide the matrix into four areas (listed below).
Further reading
Divide your matrix into these four areas:
High power and high interest = manage closely
High power and low interest = keep satisfied
Low power and high interest = keep informed
Low power and low interest = monitor (minimum effort)