Tool details

Survey

A structured way of gathering factual information from a larger group of people.

Tool category:

Insight

User

Tool thumbnail

When to use

When you want quantitaive data and information from a larger group of people. Use surveys if you are seeking reliable, factual data in a reasonably quick time and affordable budget.

Why you should

The purpose of a survey is to gain an understanding of thoughts, feelings and opinions of a group. Low cost, easy data gathering, high objectivity and uniform scale of measurement.

What you get

Responses and Data charts

Steps to take

Determine what kind of data you want. Prepare by formulating the questions you want answered.

Run a test to. evaluate your questions and the answers you get. Adjust the survey.

Choose software for the survey.

Recruit respondents and share survey.

Analyse answers and data.