Tool details
Test Card
A simple tool to better design customer experiments to validate your business ideas.
Tool category:
Iteration
Test
Tool thumbnail
When to use
When you wish to explore, confirm or prove false something.
Why you should
To design great customer experiments to learn from.
What you get
First steps of preparing a targeted customer experiment.
Steps to take
1
Reflect and describe what needs to be true for your idea(s) to work (aka hypothesis, assumption, or simply guess)?
2
How are you going to test if that hypothesis is true or false?
3
What are you going to measure to (in)validate your hypothesis?
4
How does success look like? What's the threshold?