Tool details
Value Proposition Canvas
The value proposition canvas is a tool which can help ensure that a product or service is positioned around what the customer values and needs.
Tool category:
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When to use
Start early & repeat it.
Why you should
Define your value proposition and customer needs.
What you get
See if your product is what the customer wants.
Steps to take
Draw a Value Propostion canvas on a whiteboard or paper. Alternatively, download template from link below.
Start by defining customer jobs in the customer profile: What tasks can customers complete with your product?
Add customer pains: What issues or problems might customers experience when using your product?
Add customer gains: Which benefits does your customer get when using your product?
Now move your attention to the Value proposition side and define your product and/or service.
Add the pain relievers: Focus on elements that removes a current frustration for the customer.
Define your gain creators: What adds additional value to the customers, how do you create customer gains?
References & Links
