Tool details
Concept Development Team Canvas
Turn pain points into potential concepts with the help from "How Might We" questions.
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When to use
You have identified some pain points and want to use these to generate a possible concept.
Why you should
You ensure that your concept is connected to the identified pain paints and actually solves problems.
What you get
A first draft of a concept that can be back traced to the paint points found in the insight phase.
Steps to take
Start with the pain points. What were the negative experiences with the product or service?
Continue with the "How might we". How might we address the pain points and turn these challenges into design opportunities?
Start making ideas. What are the possible solutions to your challenge?
Finally, work with the concept. Give it a title, describe what it does and what the benefit of it is.
Further reading
Check out the How Might We-method for more details on how to proceed with the HMW-questions in the second step.
References & Links
